What is SEO in Digital Marketing?: Friends, today in this article, we will tell you about what SEO is and how SEO does in today’s date. Everyone in this era wants to sell their product and service on the Internet. SEO is the way that website is on the first page.
Visitors mostly/regularly go to the first website only, SEO has to be done to come here. Friends, SEO (Search Engine Optimization) works like Google’s Roadmap so that anyone who searches will get the same information.
What is SEO and how important is it for every website and for Digital Marketing, this question bothers everyone. In today’s digital era, if you want to come in front of people/words, then online is the way through which you can present yourself in front of millions of people all over the world. And SEO (Search Engine Optimization) is the way through which any website can be brought to the first page. If you have complete/whole information about SEO, then you can do it very easily and if not, then read my entire article post, you will understand what is SEO.
Search Engine Optimization (SEO) is a date by which we can increase the organic ranking of our website or blog. SEO’s full form is Search Engine Optimization and it is used to grow/increase the ranking and traffic of any blog, website. (What is SEO in Digital Marketing?)
SEO is a freeway provided by Google, using which you can bring any website to the first page of Google. For this, you have to use some technology, SEO increases the traffic of your website. Or in other words, SEO is such a technique, using which you can bring your website to the 1st page of the search engine.
What is a Search Engine?
Have you ever guess that whatever you search on Google, Google shows you related things or works to give the right information, for this Google crawls, indexes the information in its database first, and then ranks it. This is the job of Google to show that, Google gives two ways, one is for free and the other with money. The free one is called SEO (Search Engine Optimization) and the money is called PPC.
What is SERP?
The means of SERP is the Search Engine Results Pages. Whenever a user submits some keyword or question by submitting it in the search box, then the search engine shows you the website related to the keyword, it is just called search engine results pages.
There are two (2) types of results on this page – Free and Paid
Free – Organic results are totally free results. We have to get SEO done for this.
Paid – You have to invest money in paid or inorganic. As long as you have cash in it, you will keep coming to the search engine and after the money is exhausted, it stops.
Why SEO is Important for Digital Marketing?
Why SEO is important: – If you are new and you do not have any people in the market and you want to send some of your goods through your website or if you want to earn money, then SEO I mean Search Engine Optimization is the way you can use your website to search can bring it to the top of engines and more people will come to your website. This will increase and grow-up the traffic of your blog or website and your website will be most popular in search engines.
In today’s time, more than 2.0 billion websites are submitted to Google. For those who are from different fields, whenever someone searches on Google, then Google looks at the website related to that keyword, this is the work of search engine. (What is SEO in Digital Marketing?)
Not only do you get a lot of traffic from SEO (Search Engine Optimization), but if you do SEO of your blog or website in a very good way, then the experience of your platform user is well, according to your website visitor keeps improving.
What are the types of SEO?
Now I hope that you must have understood what Search Engine Optimization (What is SEO in Digital Marketing) is and why it is important. Now I am going to tell you about the parts of SEO (Search Engine Optimization).
These are two types of SEO – on-page SEO and off-page SEO.
On-page SEO
SEO on-page has to make any changes inside the website so that our website can be made according to SEO. Today they are giving you the details of what is special.
Keywords
The most and important role in SEO (Search Engine Optimization) is of keywords, if you have the right keywords like Good Traffic and Low Competition, then your site will rank quickly & fast and you get good responses. For example – if your blog is related to making money online, then your keywords should be – how to earn money online, earn money from the Internet, how to earn money online at home, etc.
Title tag
The tag of any page tells the search engine that what your page or service of the website or blog is about. This makes the website easy to rank. Your title tag should be between 40 and 60 characters long.
Meta Description
In this Meta Description, we tell the search engines that what service we are giving or about the content of the webpage, it also has to include keywords related to the content/service/product.
Loading speed
The lower the loading speed of your website or blog, the more chances you will have of being ranked on the first page of Google. Through the on-page, you compress the photos or images used on the post of website or blog to decrease the loading speed.
Sitemap
Through the Sitemap, we give them all information about our website or blog to the Search Engines, which improves the organic ranking of our website or blog. We submit the XML file of Sitemap. Whenever the crawlers of the Search Engines come, they collect the information of the website or blog from the sitemap itself.
Google Webmaster or Analytics
Google Webmaster Tools: This is free software it’s provided by Google which tells about the health of our website. This tool is an overall report of your website such as how the website is working. If there is any mistake then the webmaster informs you, besides the website traffic. Through which keywords, how many people are coming to your website or blog. Webmaster’s Work Crawling, Indexing, Servicing.
Google Analytics tools tell us about the traffic coming to our website from which location (state, country) the user is coming from phone or computer. (What is SEO in Digital Marketing?) Apart from this, it also communicates to us about the Bounce Rate. The Bounce Rate of the site or blog should be less than 70%. Apart from this, we can also set goals in it.
High-Quality Content
If you have high-quality content/product on your website or blog, your website ranking will start coming very soon. Write in full depth whatever topic you wrote about so that whatever user reads your post, all the doubts of that user become clear. If you are a blogger then you should always write your blog in 1000 to 1500 words.
Keyword Density
Keyword density tells that how many times you are putting keywords in the article. The larger your article is the more keywords you can add, in the same way, you can put keywords twice in an article of 500 words.
Off-page SEO
To bring any website, blog, or post to the search engine, the link of the website has to be promoted on the Internet like social media, this is called off Page SEO.
In other words, we can say – another type of SEO is OFF page SEO in which we create a backlink to bring it to the first page of our website or blog, it has a lot of activity like – article, blog creation, press release, bookmarking, forum, social marketing, gust posting, infographic, etc.
Within Off-Page SEO, you also learn about Link Building, so that your website or blog can quickly find Search Crawler and quickly show it to the top in Search Result.
First of all, the Search Engine looks at where and how many links are on your website, blog then it joins by looking at the quality and anchor text of the link. (What is SEO in Digital Marketing?)
In order to increase the domain authority of our website, it is necessary that the DA should also be good for the site on which we are putting our link.
What is Social media?
Social media means where many people are allied with the same platform where you exchange/conversation friendship, relationship, education, interests with each other, through social media one can put his thoughts in front of people nowadays. In today’s era, everyone stays or spent more time on Facebook, Twitter, Instagram, LinkedIn, and YouTube Social media is very important for every website.
In other words, we can say that Social Media is also known as Social Media Services. We can be called connecting with your friends and relatives using/thru the Internet.
White hat SEO
When somebody creates SEO and link building for their website or blog in a natural way, it is called White hat SEO (Search Engine Optimization). The one who has to keep his website for a long time uses the same technique, and this increases the traffic along with the value of the website.
Black hat SEO
When someone does not follow the guidelines of the Search Engine to get their website or blog ranked in Google or a direct link is made, then it is called Black hat SEO. Doing this has a bad effect on the website or blog. And after some time, Google blocks the website.
Final Words of “What is SEO in Digital Marketing”
I hope from this article that you would have understood better What is SEO in Digital Marketing, and how to do it, and why it is necessary if you have any doubts, then you can ask in the comments. Thank You.
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